The clean series
So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like.
Second, use lorem ipsum if you think the placeholder text will be too distracting. For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused. One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it.
Chenille Beige
Chenille Light Gray
Chenille Tan1
Corduroy Beige
Corduroy Camel
Corduroy Dark Green
Corduroy Gray
Corduroy Orange
Gray
Khaki
Light Brown
Light Gray
P Beige
P Black
P Brown
P Coffee
P Cream
P Green
P Red Brown
P Black
P Gray
P Navy Blue
Pattern white
Rococo Green
Stripe Blue
Stripe Gray
Stripe Navy
Beige2
Corduroy Beige
Corduroy Dark Gray
Corduroy Dark Green
Corduroy Oatmeal
Dark Gray1
Gray1
P Beige
P Black
P Brown1
P Coffee1
P Green
P White
Beige4
Dark Blue
Dark Gray
Dark Green
Gray
P Coffee2
P Cream
P Hunter Green
P Light Brown
Beige
Light Blue
P Black
P Brown1
P Gray
Pattern Blue
Pattern white
For specific projects, collaboration between copywriters and designers may be best, however, like Karen McGrane said, draft copy has a way of turning any meeting about layout decisions into a discussion about word choice. So don’t be afraid to use lorem ipsum to keep everyone focused. One word of caution: make sure your client knows that lorem ipsum is filler text. You don’t want them wondering why you filled their website with a foreign language, and you certainly don’t want anyone prematurely publishing it. So when is it okay to use lorem ipsum? First, lorem ipsum works well for staging. It’s like the props in a furniture store—filler text makes it look like someone is home. The same WordPress template might eventually be home to a fitness blog, a photography website, or the online journal of a cupcake fanatic. Lorem ipsum helps them imagine what the lived-in website might look like. Second, use lorem ipsum if you think the placeholder text will be too distracting.
